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  • Where next?

    OK, so Cardiff and Newcastle are firmly on the Sleeperz map of Britain – so where next?

    We’re working on plans for the next Sleeperz hotels which could be in London, Manchester, Edinburgh, Birmingham, Liverpool or Glasgow.

    All we can say is: “Watch this space!”

  • Tweet dreams

    Sleeperz is loving Twitter!

    We’re finding social media fab for telling the world about the charms and attractions of Cardiff and Newcastle – and we love our online conversations with guests, room-seekers and business buddies.

    Recently, we’ve helped two students – @Mindhitchhike – plan a UK-wide hitchhike for charity by retweeting their call for assistance, we’ve encouraged people to tweet recommendations for Newcastle eating out spots via #TopScran and we tweeted a welcome message to all those attending the Sage Gateshead’s LibDem conference @LibDemConf – not that we’re political, of course!

    It’s been lovely to talk about visiting pop stars on twitter – the fans love it. Check out @flo_tweet and @RizzleKicks, for example. And do follow us on twitter @SleeperzHotels.

  • Sport city

    Staff at Sleeperz have loved their first few weeks running a hotel in Newcastle – and the city is certainly living up to its reputation as a top destination for sport.

    With miles of outstanding coastline, watersports are incredibly popular; it’s a delight to be able to point Sleeperz guests in the direction of Tynemouth for surfing and windsurfing we know they won’t be disappointed.

    Other marvellous events hosted in the city include the BUPA Great North Run, celebrating its 32nd year on September 16, 2012.

    Athletics at Gateshead International Stadium will be more topical than ever this year with the UK hosting the Olympics, Newcastle United continue to make waves in soccer’s top flight with stars such as hotshot Demba Ba and the Newcastle Falcons host Premiership rugby at Kingston Park.

    Not a bad line-up, eh?

  • Coffee call


    The Sleeperz lounge bars in Cardiff and Newcastle are fast becoming an important ingredient in the coffee culture of the two great cities.

    Our coffee shop Rewards Card is new and popular – not surprising when you hear that your first, fifth and ninth brews are free. Our free wi-fi has been a massive hit, especially with business people who pop in to do deals and discuss the day’s enterprise agenda.

    Shoppers have been popping in for a nice break as they enjoy the retail hotspots and young mums and dads with kids in tow say they love our relaxed atmosphere and the easy-going nature of our staff.

    Our proximity to venues such as Cardiff’s Motorpoint Arena and The Sage Gateshead has attracted a good number of cappuccino-loving culture vultures.

    The yummy muffins and pasties help.

  • Who’s coming

    Cardiff has a proud history of cultural excellence – and it’s in the spotlight again thanks to some exciting new projects.

    The city is now home to a huge new BBC TV production facility which is home to flagship dramas such as Doctor Who and Casualty.

    Sleeperz visitors wandering around the rather lovely Cardiff Bay where the studios are located have already reported bumping into a celebrity or two.

    Indeed, Sleeperz Cardiff is no stranger to Time Lords and so forth … memories are still fresh of the hotel being the backdrop for a photoshoot with Doctor Who star Matt Smith.

    With new tourist attraction The Doctor Who Experience heading to the Bay from London’s Olympia this year, there are sure to be plenty of die-hard Who fans making their way to the Welsh capital.

  • Double delight


    Phew! What a couple of months it’s been for Sleeperz Hotels!

    Just three years after opening our first design-led treasure in central Cardiff, we saw a successful opening in Newcastle city centre in January.

    All the great experience we’d amassed in the Welsh capital was put to good use in the North East.

    The result is a fabulous hotel that’s quickly become part of the Newcastle tourism scene and, importantly, part of the city’s vibrant local scene.

    Not to put too fine a point on it, we’re loving the new place!

    Sleeperz Cardiff, meanwhile, has been enjoying the continued resurgence of South Wales as a business and tourism destination and the excitement of a thrilling RBS 6 Nations rugby tournament. An entertaining Wales team always gives the city a spring in its step.

  • Shopaholics guide to Newcastle

    With the Gateshead Metrocentre, Europe’s largest indoor shopping complex, and the high end boutiques of fashion-conscious suburb Jesmond, Newcastle is shopping heaven.

    Toon Top-10 for shop-a-holics…

    1. Gateshead’s Metrocentre has over 330 stores selling everything from high-end fashion to homeware. Includes the Metrocentre Qube entertainment complex and Odeon Imax Cinema.
    2. The magic of Fenwick’s – The Fenwick’s department store was founded in Newcastle in 1882 and is the flagship store of eight nationwide. Sensational food court and top fashion labels, make sure you get an iconic green bag.
    3. The Quayside Market – Sundays. If you like a browse and a haggle, you’ll love the vibrant market on Sunday mornings on Newcastle’s iconic quayside, 9.30am to 4pm.
    4. Visit the world’s smallest Marks & Spencer’s at the Grainger Market which dates back to 1830. A classic Victorian covered market containing the original M&S Penny Bazaar.
    5. Eldon Square shopping centre boasts 140 stores in the heart of the city centre, including a new Apple Store, Hollister and a four storey Debenham’s.
    6. Alive after Five is a new initiative which sees shops, restaurants and cafes staying open until 8pm on weeknights and 7pm on Saturdays in Newcastle.
    7. Discover North East designer Jules B at his swanky Jesmond boutique
    8. Tynemouth Chocolatier Gareth James has a Newcastle store at 12 Front Street, hmmm delicious!
    9. Take the Tyne and Wear Metro to Tynemouth, a coastal town home to the Green Ginger Arcade, a converted Church housing 17 independent shops selling everything from cupcakes to antiques.
    10. Traditional country outfitter Barbour hails from South Shields and has its outlet store at Jarrow – a short ride from Newcastle on the Tyne and Wear Metro.

  • Sleeperz Hotels open for business in Newcastle

    Sleeperz create design-led premium budget hotel in North East capital

    (Newcastle, January 30 – 2012) Sleeperz Hotels, the innovative budget hotel business, opened its second UK hotel in Newcastle city centre last week.

    The 98-bedroom, six storey hotel welcomed its first guests to the Westgate Road property on Tuesday, less than two minutes walk from Newcastle’s Central Station.

    The hotel development has created 25 full time jobs in the North East economy.

    The hotel has been built on the site of a former derelict Parcel Works and is the first premium budget design-led hotel in the North East’s capital.

    David Myers, chief executive of Sleeperz Hotels, said: “We have introduced a completely new and different product to the North East hotel scene today and one that is perfectly positioned for business and leisure tourism markets in the current economy.

    Sleeperz Hotel Newcastle is affordable and stylish, it’s convenient and comfortable. It’s functional and desirable. We are offering a modern urban living experience, in the heart of the North East’s most cosmopolitan city, at great value rates.”

    Sleeperz’s philosophy of creating stylish hotel properties with modern cutting edge architectural design sets the brand apart from other competitors in the budget hotel sector.

    Boutique hotel owner and interior design expert Janine Powell, who owns the Hamptons Hotel in Ilfracombe, Devon, has been hired as a consultant to advise on the project and create an air of sophisticated vibrancy at Sleeperz Newcastle.

    Newcastle’s glass fronted hotel has compact rooms with fresh, colourful and contemporary interiors perfect for both business and leisure travelers.

    Wet rooms have under floor heating and steam proof mirrors and rates start from £60 including free wi-fi access and local telephone calls.

    David Myers said: “Newcastle is not just the capital of North East England; it’s a thriving visitor destination and a great city for business and conferences.”

    Newcastle’s hotel sector is among the highest performing of any UK city, according to the latest figures from destination marketing agency NewcastleGateshead Initiative and national tourist board Visit England.

    Average room occupancy for hotels in Newcastle is 78 per cent compared to a national average of 65 per cent according to Visit England.

    The company has plans to expand and Sleeperz has earmarked major UK cities, including Liverpool, Manchester and London as potential venues for hotels in the next phase of development.

    For more visit and watch video of the Sleeperz Hotels experience at:


    Media Enquiries

    For media requests, images or further information about Sleeperz Newcastle, contact Matthew Moore, Moore Media, on tel: 07791 798 185, or email:

    For more information about Sleeperz, log onto and see Notes to Editor below.

    Picture Caption

    Chief Executive David Myers and General Manager Mark Armstrong open the doors to Sleeperz Hotel Newcastle.

    Notes to Editors

    Sleeperz Hotels is a new and innovative UK budget hotels business.

    It opened its first UK hotel in the Welsh capital Cardiff in 2008 and is working to a plan to expand and build further hotels in major UK cities, including Liverpool, Manchester and London.

    Sleeperz prides itself on introducing a new generation of compact lifestyle hotels into the UK budget hotels market and creating a design led philosophy of colourful, stylish, compact contemporary rooms at affordable room rates.

    Its aim is for its customers to experience stylish urban living in a city centre hotel environment.

    Sleeperz also aims to build distinctive buildings that make a positive architectural contribution to the cities in which it chooses to build hotels.

    The growth in Sleeperz – and the construction of its second UK hotel in Newcastle – has been driven by a £7m investment in the business by the company’s investors, including Andre Hoffmann, and Connection Capital. The debt finance for the Newcastle development is being provided by The Co-operative bank.

    Videos detailing the hotel experience are available to watch on YouTube at the following link:

  • Sleeperz appoints management team for Newcastle hotel

    (Newcastle, November 17 – 2011) Sleeperz Hotels, the innovative budget hotel business, has announced the appointment of a management team for its soon to open Newcastle property.

    Mark Armstrong has been named as general manager and brings with him 23 years experience in the hospitality industry, including time spent managing both The Staybridge Suites and The Caledonian Hotel in Newcastle.

    Deborah Parkinson, of Denton Burn Newcastle, has been hired as sales manager. She joins with 11 years experience in the hotel industry having worked her way up from receptionist to a general manager position with Premier Inn Hotels in Newcastle.

    Construction is well underway on the 98-bedroom, six storey hotel situated on the site of the former Parcel Works on Newcastle’s Westgate Road near Central Station. The hotel is scheduled to open in January.

    Mark Armstrong said:

    “This is a dynamic time for the hospitality industry in Newcastle and the North East. Sleeperz is bringing a completely new premium budget hotel product to the region and I’m excited about building a successful team, providing great service and building a first class reputation for the hotel.”

    Mark, originally from Northern Ireland, started his hospitality career in Australia. He trained on the management development programme at the five-star Sheraton Sydney Airport Hotel. He moved to Newcastle in 2005 as general manager at The Caledonian Hotel.

    Mark will oversee the recruitment and development of 25 staff at Sleeperz Newcastle and manage the hotel’s daily operations.
    In his spare time, he likes to stay fit and runs two International Marathons every year.

    Deborah will be responsible for developing the hotel’s profile within the corporate market and attracting bookings for meetings, conferences and business travel.

    “This is a great opportunity to develop my career by helping grow a new and exciting budget hotel brand. The hotel is already looking superb and we are all looking forward to putting Sleeperz Hotels on the map in the North of England,”

    said Deborah.

    David Myers, chief executive of Sleeperz Hotels, said: “We like to think of Sleeperz as the BMW Mini of the budget hotel world. Our hotels are colourful, classy, compact and highly affordable. We are pleased to welcome Mark and Deborah into the business and excited to watch them grow our Newcastle hotel.”

    Rates start from £60 for stylish well designed bedrooms with wet-rooms featuring underfloor heating, steam proof mirrors and attractive glass desks designed for business travellers. Rates also include free Wi-Fi and telephone calls.

    The development is Sleeperz second UK hotel and follows around £7m of investment in the Sleeperz brand and the opening of its Cardiff property in November 2008.

    The company has plans to expand and has earmarked major UK cities, including Liverpool, Manchester and London as potential venues for hotels in the next phase of development.

    For more about Sleeperz Newcastle, visit

  • Sleeperz Hotels expands in dynamic budget hotel sector

    (London, November 17 – 2011) Sleeperz Hotels, the innovative budget hotels business, is expanding by creating a new niche in the UK’s fast growing budget hotel sector.

    Sleeperz Hotels opens its second UK hotel in Newcastle in January and aims to set its design-led premium budget hotels apart from market leaders Travelodge, Premier Inn and Holiday Express.

    The opening of the 98-bedroom hotel near Newcastle’s Central Rail station follows Sleeperz Cardiff, which opened in the Welsh capital in November 2008.

    David Myers, chief executive of Sleeperz Hotels, said:

    “This is an exciting time for our business. While development in the global hotel sector has slowed we have found a way to open new hotels in the UK at a time that is right for both the consumer and the Sleeperz product.

    A stay at a Sleeperz Hotels is more interesting than at a predictable budget chain. Our philosophy is design-led with bold contemporary interiors and eye catching buildings near to city centre rail stations with rooms from only £60.”

    According to the latest report from Hotel Analyst, a leading provider of news and market intelligence for investors, the budget hotel sector is the fastest growing segment of the UK hotel industry.

    “Sleeperz is different from the majority of hotel chains in the budget sector. Put simply, we are the first UK hotel business to offer consumers budget boutique, and this gives us a different appeal from the sector’s big brands,”

    added Mr. Myers.

    Sleeperz Hotels feature modern transparent glass business desks, wet rooms and free wi-fi access.

    The number of branded budget hotel rooms has more than doubled in the past decade, illustrating the rapid growth of this segment.

    Between 1993 and 2010, the branded budget market grew more than tenfold says Hotel Analyst.

    Sleeperz Hotels has attracted £7m worth of investment from Connection Capital and has plans to expand with sites under consideration in London, Liverpool and Manchester.

    For more visit: