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  • Sleeperz appoints management team for Newcastle hotel

    (Newcastle, November 17 – 2011) Sleeperz Hotels, the innovative budget hotel business, has announced the appointment of a management team for its soon to open Newcastle property.

    Mark Armstrong has been named as general manager and brings with him 23 years experience in the hospitality industry, including time spent managing both The Staybridge Suites and The Caledonian Hotel in Newcastle.

    Deborah Parkinson, of Denton Burn Newcastle, has been hired as sales manager. She joins with 11 years experience in the hotel industry having worked her way up from receptionist to a general manager position with Premier Inn Hotels in Newcastle.

    Construction is well underway on the 98-bedroom, six storey hotel situated on the site of the former Parcel Works on Newcastle’s Westgate Road near Central Station. The hotel is scheduled to open in January.

    Mark Armstrong said:

    “This is a dynamic time for the hospitality industry in Newcastle and the North East. Sleeperz is bringing a completely new premium budget hotel product to the region and I’m excited about building a successful team, providing great service and building a first class reputation for the hotel.”

    Mark, originally from Northern Ireland, started his hospitality career in Australia. He trained on the management development programme at the five-star Sheraton Sydney Airport Hotel. He moved to Newcastle in 2005 as general manager at The Caledonian Hotel.

    Mark will oversee the recruitment and development of 25 staff at Sleeperz Newcastle and manage the hotel’s daily operations.
    In his spare time, he likes to stay fit and runs two International Marathons every year.

    Deborah will be responsible for developing the hotel’s profile within the corporate market and attracting bookings for meetings, conferences and business travel.

    “This is a great opportunity to develop my career by helping grow a new and exciting budget hotel brand. The hotel is already looking superb and we are all looking forward to putting Sleeperz Hotels on the map in the North of England,”

    said Deborah.

    David Myers, chief executive of Sleeperz Hotels, said: “We like to think of Sleeperz as the BMW Mini of the budget hotel world. Our hotels are colourful, classy, compact and highly affordable. We are pleased to welcome Mark and Deborah into the business and excited to watch them grow our Newcastle hotel.”

    Rates start from £60 for stylish well designed bedrooms with wet-rooms featuring underfloor heating, steam proof mirrors and attractive glass desks designed for business travellers. Rates also include free Wi-Fi and telephone calls.

    The development is Sleeperz second UK hotel and follows around £7m of investment in the Sleeperz brand and the opening of its Cardiff property in November 2008.

    The company has plans to expand and has earmarked major UK cities, including Liverpool, Manchester and London as potential venues for hotels in the next phase of development.

    For more about Sleeperz Newcastle, visit www.sleeperz.com

  • Sleeperz Hotels expands in dynamic budget hotel sector

    (London, November 17 – 2011) Sleeperz Hotels, the innovative budget hotels business, is expanding by creating a new niche in the UK’s fast growing budget hotel sector.

    Sleeperz Hotels opens its second UK hotel in Newcastle in January and aims to set its design-led premium budget hotels apart from market leaders Travelodge, Premier Inn and Holiday Express.

    The opening of the 98-bedroom hotel near Newcastle’s Central Rail station follows Sleeperz Cardiff, which opened in the Welsh capital in November 2008.

    David Myers, chief executive of Sleeperz Hotels, said:

    “This is an exciting time for our business. While development in the global hotel sector has slowed we have found a way to open new hotels in the UK at a time that is right for both the consumer and the Sleeperz product.

    A stay at a Sleeperz Hotels is more interesting than at a predictable budget chain. Our philosophy is design-led with bold contemporary interiors and eye catching buildings near to city centre rail stations with rooms from only £60.”

    According to the latest report from Hotel Analyst, a leading provider of news and market intelligence for investors, the budget hotel sector is the fastest growing segment of the UK hotel industry.

    “Sleeperz is different from the majority of hotel chains in the budget sector. Put simply, we are the first UK hotel business to offer consumers budget boutique, and this gives us a different appeal from the sector’s big brands,”

    added Mr. Myers.

    Sleeperz Hotels feature modern transparent glass business desks, wet rooms and free wi-fi access.

    The number of branded budget hotel rooms has more than doubled in the past decade, illustrating the rapid growth of this segment.

    Between 1993 and 2010, the branded budget market grew more than tenfold says Hotel Analyst.

    Sleeperz Hotels has attracted £7m worth of investment from Connection Capital and has plans to expand with sites under consideration in London, Liverpool and Manchester.

    For more visit: www.sleeperz.com

  • Sleeperz Hotels to create 25 new jobs in Newcastle

    (Newcastle, October 25 – 2011) Sleeperz Hotels, the innovative budget hotel business, is to create 25 new jobs when it opens its first North East hotel in Newcastle in December.

    Construction is well underway on the 98-bedroom, six storey hotel situated on the site of the former Parcel Works on Newcastle’s Westgate Road near Central Station.

    The hotel is a design-led premium budget hotel – the first of its kind in Newcastle – offering high quality colourful, compact and contemporary rooms at affordable rates for leisure and business travellers.

    David Myers, chief executive of Sleeperz Hotels, said:

    “We are thrilled that our investment is creating good jobs for local people in the North East during a challenging time for the UK economy.

    North East England is known for friendliness and its warmth of welcome. We would like local people to play a big part in delivering great service to our customers and inspiring people to return to the region again and again.”

    Sleeperz Hotels is now recruiting to fill roles ranging from housekeepers and porters to a senior financial controller.

    Sleeperz Hotels plans to open a new niche in the budget hotel market in Newcastle, creating higher quality rooms that offer an urban living experience in a city centre environment.

    Rates will start from £60 for rooms with floor to ceiling windows, wet-rooms and sleek functional desks for business travelers.

    The development is Sleeperz second UK hotel and follows around £7m of investment in the Sleeperz brand and the opening of Sleeperz Cardiff in November 2008.

    The company has plans to expand and Sleeperz Hotels has earmarked major UK cities, including Liverpool, Manchester and London as potential venues for hotels in the next phase of development.

    For more about Sleeperz Newcastle, visit www.sleeperz.com.

  • Sleeperz on track to open Newcastle hotel

    (Cardiff, October 10 – 2011) Sleeperz Hotels, the innovative budget hotel business, is on track to open its second UK hotel in Newcastle in December.

    The 98-bedroom, six storey hotel is situated on Westgate Road near Newcastle’s Central Station and will be the North East city’s first ever design-led budget hotel.

    The development, on the site of a former Parcel Works in the heart of the North East capital, follows around £7m of investment in the Sleeperz brand and the opening of its first UK hotel in Cardiff in November 2008.

    David Myers, chief executive of Sleeperz Hotels, said:

    “We are bringing something new and different to Newcastle and the North East. A stay at Sleeperz offers a stylish urban living experience in a city centre hotel environment at affordable prices.”

    The construction of Sleeperz Newcastle signals the creation of a new niche in the hotel scene for leisure and business travellers visiting North East England.

    Sleeperz Newcastle will offer quality, stylish compact rooms with fresh, colourful and contemporary interiors at room rates from £60, including free wi-fi access.

    David Myers said: “

    Newcastle is not just the capital of North East England; it’s a thriving visitor destination and a great city for business and conferences.

    The combination of a superb location and a distinctive new market niche means we are excited about our investment and the chance to create jobs and grow the North East economy.”

    According to the latest figures from destination marketing agency NewcastleGateshead Initiative and national tourist board Visit England, Newcastle’s hotel sector is among the highest performing of any UK city.

    Average room occupancy for hotels in Newcastle is 78 per cent compared to a national average of 65 per cent according to Visit England.

    Sleeperz Newcastle will also create 25 full time jobs in the local economy.
    Sarah Stewart, chief executive at destination marketing agency NewcastleGateshead Initiative, said:

    “Tourism is a growth sector in NewcastleGateshead and has shown resilience during the recent recession with hotel occupancy levels up on the national average.
    We are thrilled that Sleeperz has chosen to bring its unique approach to budget accommodation to NewcastleGateshead as it significantly strengthens the hotel offer across the destination.”

    David Myers, said:

    “Sleeperz Hotels was a business born in the recession and has consistently bucked the trend during our three years of trading. We are confident that even in these challenging economic times, our distinctive offer to consumers will prove as popular with people visiting Newcastle as it has in Cardiff.”

    The company has plans to expand and Sleeperz has earmarked major UK cities, including Liverpool, Manchester and London as potential venues for hotels in the next phase of development.

    For more visit www.sleeperz.com and watch video of the Sleeperz Hotels experience at: www.youtube.com/sleeperzhotels

  • Sleeperz to introduce new hotel concept to Newcastle

    (Cardiff, October 5 – 2011) Sleeperz Hotels, the innovative budget hotel business, is set to open its second UK hotel in Newcastle in December.

    The 98-bedroom, six storey hotel is situated on Westgate Road near Newcastle’s Central Station and will be the city’s first ever design-led budget hotel.

    The construction of Sleeperz Newcastle signals the creation of a new niche in the hotel scene for leisure and business travellers visiting North East England.

    David Myers, chief executive of Sleeperz Hotels, said:

    “We are bringing something new and different to Newcastle and the North East. A stay at Sleeperz offers a stylish urban living experience in a city centre hotel environment at affordable prices.”

    Sleeperz Newcastle will offer quality, stylish compact rooms with fresh, colourful and contemporary interiors at room rates from £60, including free wi-fi access.

    David Myers said:

    “Newcastle is not just the capital of North East England; it’s a thriving visitor destination and a great city for business and conferences.

    The combination of a superb location and a distinctive new market niche means we are excited about our investment and the chance to create jobs and grow the North East economy.”

    According to the latest figures from destination marketing agency NewcastleGateshead Initiative and national tourist board Visit England, Newcastle’s hotel sector is among the highest performing of any UK city.

    Average room occupancy for hotels in Newcastle is 78 per cent compared to a national average of 65 per cent according to Visit England.

    Sleeperz Newcastle will also create 25 full time jobs in the local economy.
    Sarah Stewart, chief executive at destination marketing agency NewcastleGateshead Initiative, said:

    “Tourism is a growth sector in NewcastleGateshead and has shown resilience during the recent recession with hotel occupancy levels up on the national average.
    We are thrilled that Sleeperz has chosen to bring its unique approach to budget accommodation to NewcastleGateshead as it significantly strengthens the hotel offer across the destination.”

    The development, on the site of the former Parcel Works in the heart of Newcastle, follows around £7m of investment in the Sleeperz brand and the opening of its first UK hotel in Cardiff in November 2008.

    David Myers, said:

    “Sleeperz Hotels was a business born in the recession and has consistently bucked the trend during our three years of trading. We are confident that even in these challenging economic times, our distinctive offer to consumers will prove as popular with people visiting Newcastle as it has in Cardiff.”

    The company has plans to expand and Sleeperz has earmarked major UK cities, including Liverpool, Manchester and London as potential venues for hotels in the next phase of development.

    For more visit www.sleeperz.com and watch video of the Sleeperz Hotels experience at: www.youtube.com/sleeperzhotels

  • Sleeperz celebrates RIBA recognition

    A landmark Cardiff city centre hotel is celebrating having been presented with a prestigious award by the Royal Institute of British Architects (RIBA).

    Sleeperz – the 74-bedroom design-led hotel situated directly adjacent to Cardiff Central Station – has joined an elite list of buildings across the whole of the UK and Europe to be recognised by RIBA, whose awards honour buildings that have achieved the highest architectural standards and also make a substantial contribution to the local environment.

    President of the Royal Society of Architects in Wales (RSAW), Pierre Wassenaar visited the hotel to present the award, which was accepted on behalf of Sleeperz by Chief Executive of Sleeperz Hotels, David Myers.

    The Sleeperz concept is based around compact hotels in city centre locations adjacent to mainline railway stations, offering great value for money. Cardiff’s hotel is the first of several others planned across the UK, with Newcastle set to follow next year.

    Designed by award-winning architects Clash Associates, the six-storey hotel is a modern, highly visible and an instantly recognisable building. The high specification room designs each feature floor to ceiling windows that afford great views across the city and increase the feeling of space.
    Maximum use has been made of space in all areas of the hotel, while the limestone and glass façade allows light to flood through the building.

    Speaking about the decision to award Sleeperz this prestigious accolade, Martin Knight, Chairman of the RIBA Awards Jury 2010 said: “The whole Sleeperz operational model is an innovation and the resulting construction cost per room suggests many more sites could be made to work with this sort of thinking and with clever design tailored to small sites.
    “This is not back to basics architecture but possibly a reinvention of the city-centre hotel model for a money-conscious world.
    “The proximity to the railway is celebrated rather than hidden, with the full-height windows giving clear views of the trains passing silently behind acoustic glass.
    “Sleeperz is a welcome addition to Cardiff’s landscape and the striking building has certainly succeeded in making a substantial contribution to its local environment, making it very worthy of this award.”

    Chief Executive of Sleeperz Hotels, David Myers added:
    “Our Cardiff site fits perfectly with the Sleeperz Hotels ethos – utilising challenging sites very close to mainline railway stations to create a stylish urban hotel..
    “Although an affordable alternative to mainstream limited service hotels, no element of style has been sacrificed – on both the external and internal finish – with colourful and contemporary interiors creating a sense of modern urban living.
    “With Sleeperz, we really feel we have created a unique product in terms of both the style and standard of accommodation and to be recognised by such a respected industry body is a real achievement. We’re delighted with this RIBA accolade and look forward to rolling out this successful model across other sites.

  • Cardiff hotel makes the grade with design programme

    One of the capital’s newest and most stylish hotels is celebrating, having been handpicked to appear on a programme which celebrates the best that the industry has to offer – across the world.

    The design-led Sleeperz Hotel, which is situated directly adjacent to Cardiff Central Station will feature during the next season of S4C’s 04 Wal: Hotels of the World series, hosted by Aled Samuel and interior designer, Leah Hughes.

    The programme is a new take on the popular 04 Wal, which for 9 years has focused on people in their homes and decided to mark its tenth year with something a bit different.

    Sleeperz finds itself in esteemed company as hotels that have already featured in the first series include Raffles in Dubai, the XVA Art Hotel in the United Arab Emirates and Morocco’s Dar Darma. The second series is due to hit the screens this autumn.

    The Sleeperz concept is based around compact hotels in city centre locations adjacent to mainline railway stations, offering great value for money. Cardiff’s hotel is the first of several others planned across the UK.

    The hotel is a modern, highly visible and instantly recognisable building with stylish, high specification room designs, each of which feature floor to ceiling windows that afford views across the city and maximise their compact space with bespoke furniture.

    Speaking about the hotel’s television debut, Sleeperz Head of Marketing & Sales, Javeed Anwar, said he was delighted that the building’s striking architectural design and stylish interior design had appealed to the programme makers.

    “The design of the hotel really is unique and much effort has been taken to create this quality lifestyle alternative in the heart of the city, offering guests a great deal of style and great value for money with room rates starting from just £55 a night.

    “To have that recognised by such a respected programme – and sit alongside literally some of the best hotels in the world – is a real achievement and something we’re obviously very proud and excited about.

    “At Sleeperz, every effort has been taken to create a modern, colourful and contemporary environment with a focus on the highest quality fittings – luxury beds, power showers and flat screen televisions are found in every room, and the communal areas are bright, stylish and inviting.

    “We’re absolutely delighted that all this will be seen by viewers of this popular programme and the filming was a great experience in itself. We’re looking forward to seeing it on screen in the autumn!”

    Speaking about the series, executive producer, Gwenda Griffith, said:

    “Choosing the hotels that featured was a real pleasure. I was looking for ‘a story’, whether it be a pure architectural story, an uncompromising design story, or a story that bridges the gap between art, fashion, architecture and interior design. It follows that each hotel is different and has its own individual thrust.”

  • Cycling enthusiast Javeed Anwar is Head of Marketing & Sales at Sleeperz Hotel, Cardiff

    I first started cycling when I moved from London to the Chilterns – mainly mountain biking initially and it proved a great way to get fit and get to know the area a bit better – I soon became hooked.

    This was in the late 1990s and I quickly progressed from local routes to the longer rides that were being organised by my local bike shop.

    When Sleeperz opened three years ago and I started spending half of each week in Cardiff, it was another great chance for me to explore new routes and the beautiful Welsh countryside – there are some fantastic cycling trails to be discovered.

    In the last three years, it’s become a serious hobby and a couple of years ago I progressed to road riding, which has taken my commitment to the sport to another level.
    I get so much from this hobby and every ride is a whole new challenge – the aim of which is to push myself as hard as I can.

    I’ve now completed several hugely demanding (some would say punishing!) Tour de France climbs, including Alpe d’huez, Col de l’iseran and Cormet de Roseland, as well as Giro d’Italia routes which include the Stelvio Pass, Gavia Pass and Mortirolo.

    I cycle with a great bunch of guys and of course we’re competitive – there’s a great deal of banter that helps get us up these mountains!
    I find each ride completely exhilarating and can actually get quite emotional when I realise what we’ve achieved by completing each one.

    I definitely believe there’s an overlap with work in that I return feeling completely refreshed and ready to tackle just about any challenge.
    A hobby such as this helps to keep both mind and body active and I’m looking forward to tackling more new routes – both the French Pyrenees and Spanish Sierra Nevada mountains are on the list – in the near future.

  • Sleeperz set for Newcastle opening

    Another addition to the Sleeperz family is now very close to opening as work moves on a pace to complete the brand new Sleeperz Newcastle, which is set to welcome guests from January 2012.

    The 98-room hotel is similarly positioned to Sleeperz Cardiff occupying another prime city centre location, next to the Central Railway Station and perfectly placed to offer compact, lifestyle accommodation for both the business and leisure traveller to the capital of the North-East.

    Perfect for that pre-Christmas shopping break – Newcastle boasts not only the UK’s largest city centre shopping complex but also the Metrocentre, which holds the title of the largest indoor shopping and leisure complex in the whole of Europe – the city offers a great mix of commerce, culture, and a vibrant social scene. It is also just minutes from the coast if you want to escape the hustle and bustle and take a trip out for some well deserved rest and relaxation.

    Check out Sleeperz Newcastle’s special opening rates and you can enjoy it all for yourself!

  • Take the scenic route…

    With its central position in the heart of the Welsh capital, Sleeperz is perfectly positioned to allow you to take in the beauty of the surrounding Welsh countryside and enjoy some relaxing time by the seaside.

    Take a break from the city’s fabulous shopping and venture out to the picturesque Vale of Glamorgan – possibly for a visit to St Fagans National History Museum or one of the area’s impressive castles. Situated in the heart of the Vale, Cowbridge – with its quaint high street and numerous eateries – is just half an hour away.

    The glorious Gower coastline of Swansea is less than an hour in the other direction with miles of sandy beaches and stunning sea views that stretch for miles and for a breath of mountain air, head for the Brecon Beacons National Park – miles and miles of impressive mountain ranges with plenty of places for a picnic stop or to stretch the legs.

    The beautiful waterfalls of Ystrafellte are also definitely worth a visit.

    The hotel team will of course be happy to assist you with any information you need to plan your trip.