Sleeperz create design-led premium budget hotel in North East capital
(Newcastle, January 30 – 2012) Sleeperz Hotels, the innovative budget hotel business, opened its second UK hotel in Newcastle city centre last week.
The 98-bedroom, six storey hotel welcomed its first guests to the Westgate Road property on Tuesday, less than two minutes walk from Newcastle’s Central Station.
The hotel development has created 25 full time jobs in the North East economy.
The hotel has been built on the site of a former derelict Parcel Works and is the first premium budget design-led hotel in the North East’s capital.
David Myers, chief executive of Sleeperz Hotels, said: “We have introduced a completely new and different product to the North East hotel scene today and one that is perfectly positioned for business and leisure tourism markets in the current economy.
Sleeperz Hotel Newcastle is affordable and stylish, it’s convenient and comfortable. It’s functional and desirable. We are offering a modern urban living experience, in the heart of the North East’s most cosmopolitan city, at great value rates.”
Sleeperz’s philosophy of creating stylish hotel properties with modern cutting edge architectural design sets the brand apart from other competitors in the budget hotel sector.
Boutique hotel owner and interior design expert Janine Powell, who owns the Hamptons Hotel in Ilfracombe, Devon, has been hired as a consultant to advise on the project and create an air of sophisticated vibrancy at Sleeperz Newcastle.
Newcastle’s glass fronted hotel has compact rooms with fresh, colourful and contemporary interiors perfect for both business and leisure travelers.
Wet rooms have under floor heating and steam proof mirrors and rates start from £60 including free wi-fi access and local telephone calls.
David Myers said: “Newcastle is not just the capital of North East England; it’s a thriving visitor destination and a great city for business and conferences.”
Newcastle’s hotel sector is among the highest performing of any UK city, according to the latest figures from destination marketing agency NewcastleGateshead Initiative and national tourist board Visit England.
Average room occupancy for hotels in Newcastle is 78 per cent compared to a national average of 65 per cent according to Visit England.
The company has plans to expand and Sleeperz has earmarked major UK cities, including Liverpool, Manchester and London as potential venues for hotels in the next phase of development.
For more visit www.sleeperz.com and watch video of the Sleeperz Hotels experience at: www.youtube.com/sleeperzhotels
For media requests, images or further information about Sleeperz Newcastle, contact Matthew Moore, Moore Media, on tel: 07791 798 185, or email: firstname.lastname@example.org
For more information about Sleeperz, log onto www.sleeperz.com and see Notes to Editor below.
Chief Executive David Myers and General Manager Mark Armstrong open the doors to Sleeperz Hotel Newcastle.
Notes to Editors
Sleeperz Hotels is a new and innovative UK budget hotels business.
It opened its first UK hotel in the Welsh capital Cardiff in 2008 and is working to a plan to expand and build further hotels in major UK cities, including Liverpool, Manchester and London.
Sleeperz prides itself on introducing a new generation of compact lifestyle hotels into the UK budget hotels market and creating a design led philosophy of colourful, stylish, compact contemporary rooms at affordable room rates.
Its aim is for its customers to experience stylish urban living in a city centre hotel environment.
Sleeperz also aims to build distinctive buildings that make a positive architectural contribution to the cities in which it chooses to build hotels.
The growth in Sleeperz – and the construction of its second UK hotel in Newcastle – has been driven by a £7m investment in the business by the company’s investors, including Andre Hoffmann, and Connection Capital. The debt finance for the Newcastle development is being provided by The Co-operative bank.
Videos detailing the hotel experience are available to watch on YouTube at the following link: www.youtube.com/sleeperzhotels